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Jun 07 2013

Scared Sober: London’s DOT is Scaring People for Safety.

scareRemember that last time you were in the bar restroom washing your hands and a face crashed through? “No.” Okay, how about the last time you were in a restroom and washed you hands? “Still no.” Wow, so okay, umm, remember the last time you were in a bar? It’s hazy. CLOSE ENOUGH.

The Department of Transportation in London has started an ad campaign where a young man will walk into the “loo” at his local “pub.” If you’re not upon the lingo that means he had to take a piss at the place you get pissed. The idea is to help prevent drunk driving. While washing his hands like a good boy after doing his business a mannequin was propelled through a fake mirror with sound effects and dripping gore and everything.

I’m not sure if the scare is simply to sober them up before they leave or if it’s supposed to scare them straight so they don’t drive drunk. If that was me I would then need to return to the stall and I’d have to wash more than my hands. I can assure you that.

Hit the jump for a worthwhile video.

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  1. So Fraiche Terrifying Anti-Drunk Driving Campaign In London

    […] This is an anti-drunk driving PSA from London that scares unsuspecting bar patrons in the bathroom when a fake bloody mannequin head smashing through the mirror as they wash their hands after taking a piss (I know — some guys actually do that you filthy monster). The commercial’s tagline is, ‘What impact could a drink have on your night out?’, but none of the guys who witnessed the face-through-the-mirror smashing got to see that, so I’m pretty sure they all left thinking somebody just died in the bathroom. […]

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    […] what has to be the most disturbing Public Service Announcement since the London DOT did the face crashing through the bathroom mirror joke, the Learn for Life Foundation of Western […]

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