Think of how restaurants advertise, TV ads, newspaper ads, coupon books, radio spots, play places. Now tell me how expensive places that serve bad food can stay in business. Is it because they are a front for some sort of illegal activity? Here’s a story of how the play place idea that McDonald’s has taken over in America works in Italy
On June 15, 1969 in Battaglia, Italy a man named Bruno bought a few jugs of wine, some sausages and a few other items and set up a tiny food stand underneath a tree to see if anyone would show up. By the end of the day he had sold almost everything and the family restaurant, Ai Pioppi, was born. The next month he had a chance encounter with a blacksmith who didn’t have time to make a few hooks for some chains. Bruno decided he would learn to weld himself and enjoyed it so much he began to dream up small rides he could build to entice new customers to Ai Pioppi. It turned out to be brilliantly successful.
Now there’s a documentary type video we can all enjoy from the relative safety of our homes. I’m pretty chicken when it comes to death-defying but at least a few of these contraptions I would try.
Hit the jump for the video.